Back in the day when we wanted to save some money, we sat at the kitchen table cutting coupons from newspapers, magazines and wherever else they were published. It was a tedious task, to say the least, with many long hard afternoons clipping coupons – it was dreadful. Actually, it wasn’t that bad. We couldn’t accumulate too many coupons for a single product. It just did not scale like that. It was rare to get more than 5 coupons for one product or service at any given time. Sometimes we could even combine the coupons, but usually, we could not.

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